Exploring the Potential of Halal Tourism in Vietnam
Photo: Bao Quang Ninh Great potential ahead According to the Global Muslim Travel Index, the Halal tourism market has significant potential due to the 23% Muslim population. The number of international Muslim tourists is projected to increase from 108 million in 2013 to 160 million in 2019 (pre-Covid-19 pandemic). By 2030, it is estimated that tourism spending from the Halal market will reach USD 341.1 billion per year. Recognizing this potential, countries such as Japan, South Korea, Thailand, Singapore, and the UK have been actively attracting Muslim tourists and considering it as a market for tourism restoration and development. According to the Vietnam National Tourism Administration, the Halal tourism market is concentrated in Southeast Asia, South Asia, and the South Pacific, particularly in countries with a high percentage of Muslim population such as Saudi Arabia, United Arab Emirates (UAE), India, Indonesia, Malaysia, and Turkey. For several years now, the numbe...