Viral Success of Thailand’s Iconic KFC Bucket Hat

It was a nationwide frenzy as bucket hats flew off the shelves in just 10 days!

KFC_Bucket Hat Campaign

KFC Bucket Hat Campaign

For a limited time, KFC called upon its loyal fans to grab a free KFC Bucket Hat with the purchase of the Porjai Bucket Menu. The result: a remarkable 285% increase in brand engagement, with an unprecedented social media buzz on Google and TikTok. This campaign not only brought joy and family fun but also created thousands of social media posts featuring customers proudly wearing their iconic red and white KFC Bucket Hats, demonstrating their unique fashion styles.

“The response has been incredible,” says Sakechai Choomuenwai, General Manager of KFC Thailand. “From the first day, our customers wasted no time showing off their hats at school, the office, on the streets, and even on planes. It’s truly amazing to witness how our KFC buckets have become a lifestyle legacy,” adds Choomuenwai.

The promotion aimed to strengthen brand loyalty by leveraging KFC’s iconic asset: its quality buckets filled with hot, hand-fried crispy chicken pieces. However, the widespread enthusiasm for KFC’s striped bucket hat giveaway took everyone by surprise and turned it into a viral phenomenon of love and appreciation for the brand.

“It’s a viral sensation that will go down in our brand’s history,” says Choomuenwai, “and it confirms that all it takes to be happy is a bucket of crispy deliciousness, a secret recipe, and a matching hat,” concludes Choomuenwai.

While some fans may have missed out on displaying their “KFC drip” with the bucket hat, fret not, as KFC has exciting plans for their fans in August. Keep a close eye on their social media for more surprises.

Let’s give a round of applause to KFC Thailand for yet another successful and original campaign, perfectly complementing the Colonel’s recipe itself.

About KFC

KFC is a globally renowned quick service restaurant (QSR) chain known for its delicious and unique fried chicken. Founded by Colonel Harland Sanders in 1952, KFC has been committed to providing excellent quality fried chicken to chicken lovers around the world. In Thailand, the first KFC store opened its doors in 1985 at Central Ladprao Department Store, and currently, there are 978 KFC branches nationwide (as of October 2022).

1. Central Restaurants Group Co., Ltd. (CRG)
2. Restaurant Development Co., Ltd. (RD)
3. The QSR of Asia Co., Ltd. (QSA)

YUM Restaurants International Thailand

The post Viral Success of Thailand’s Iconic KFC Bucket Hat appeared first on Vietexplorer.com.

Nhận xét

Đăng nhận xét

Bài đăng phổ biến từ blog này

Young individuals in traditional attire captivate foreigners’ attention in Hanoi

The event, organized by young enthusiasts of Vietnamese traditional costumes, showcased various traditional garments including nhat binh (square-collared garb), ngu than (a five-paneled aristocratic gown from the 19th and early-20th centuries), and ao dai (Vietnam’s traditional long gown), among others, as well as traditional hats. Foreign tourists were impressed by young people dressed in unique and colorful traditional outfits. Many of them used their smartphones or cameras to capture the essence of the event, which was filled with Vietnamese culture. Nguyen Nga, a member of the organizing board, explained that the aim of the event was to promote Vietnamese traditional costumes to the public. While ao dai is already well-known, many people are not familiar with other types of traditional costumes, which are also valuable parts of the country’s heritage, Nga added. Daniel, a British tourist, expressed his excitement when he came across the event during his stroll in Hanoi. It was t
Đọc thêm

Vietnam and Cuba Enhance Military and Defense Collaboration

Hình ảnh
On November 24, Deputy Director of the General Department of Politics under the Vietnam People’s Army (VPA) Sen. Lieut. Gen. Trinh Van Quyet received a young officer delegation from the Cuban Ministry of Revolutionary Armed Forces, led by second chief of the ministry’s Political Directorate General of Brigade Marcelo Perez, according to VNA. Quyet praised the defense cooperation between the two countries and the achievements of the collaboration between the young military officers of Vietnam and Cuba in recent years. At the reception. Photo: PANO He assured the guest that the Vietnamese people and army will always stand side by side with and offer all possible support to Cuba , just as Cuba supported Vietnam during its difficult times in the struggle for national liberation and nation building. He also mentioned that the General Department of Politics of the VPA always supports and creates favorable conditions for young officers from both countries to enhance their exc
Đọc thêm

Travel enthusiasts flock to Hanoi Tourism Festival 2023

Hình ảnh
As soon as Nguyen Gia Trung Hieu, representing Flamingo Redtour at the Hanoi Tourism Festival 2023, put the flyers of the travel packages on the table, the interest of local visitors in the travel packages started to grow. Hieu said that about 80 people visited the booth and got information about tours within one hour on the festival’s first day. The travel demand is increasing as the summer season approaches. This year, the demand for traveling to destinations such as Phu Quoc Island and the Northwest Region is high,” he said. Although the prices of flights to some domestic destinations are skyrocketing, those who book a tour through our company will be able to enjoy a preferential price,” he told The Hanoi Times .  Hieu is introducing tours to local visitors at the booth. Photos: Do Huong/ The Hanoi Times During the festival, Flamingo Redtours JSC will introduce thousands of domestic and international tours with prices ranging from VND2.2 million (US$93.9) to VND5 m
Đọc thêm